HubSpot's CRM organises leads, member data, and interactions in one place. This allows us to track, prioritise, and manage leads effectively, ensuring no opportunity falls through the cracks.
HubSpot Overview:
- All-in-one platform for inbound marketing, sales, and customer service.
- Provides tools for FIT to attract, engage, and convert members.
- Aimed at facilitating growth by streamlining our processes.
Prospective Member Tracking:
- Capability to track the journey from form completion to membership.
- Includes monitoring email interactions and upcoming phone call tracking.
Detailed Journey Insights:
- Enables a more detailed understanding of the prospective member's journey.
- Equips the team with additional tools to achieve objectives.
Future Integration Plans:
- Membership process integration planned for the near future.
- Introduction of a new members platform expected by mid-2024.
- Pending introduction of a new payment platform.
Early Engagement Stage:
- Initial stage facilitates working with prospective members from the beginning.
- Sets the foundation for comprehensive member engagement in the future.
The Benefits of Hubspot.
Centralised Lead Management: HubSpot's CRM organises leads, member data, and interactions in one place. This allows us to track, prioritise, and manage leads effectively, ensuring no opportunity falls through the cracks.
Personalised Communication: With HubSpot, we can create automated workflows that deliver tailored content and messages to leads at different stages of the sales funnel. Personalised follow-ups and recommendations help build rapport and increase conversions.
Lead Scoring: HubSpot's lead scoring feature evaluates and ranks leads based on their engagement level and fits with our club's offerings. This helps the sales team focus on the most promising leads, saving time and boosting efficiency.
Sales Analytics: HubSpot provides detailed insights into lead behaviour, engagement rates, and conversion metrics. This data empowers our sales team to make informed decisions, refine strategies, and optimise the sales process for better results.
Sales Playbooks: HubSpot allows us to create sales playbooks that guide the team through effective sales processes. This ensures consistent and standardised approaches to selling, improving the quality of interactions.