Our current marketing funnel can be split into six (6) main categories - generation, connection, engagement, qualification, membership and cancellation.
Within these categories we are able to manage key marketing comms through emails, social media and our website. As you can see, each stage represents a different lifecycle stage for our prospects relevant to their touchpoints with the concierge team.
At the moment, we have a number of applications that manage our marketing funnel from Google Sheets, Links (AC) and Klaviyo. We also run all of our internal comms through email and/or Whatsapp.
Bringing our marketing funnel into Hubspot will help with:
- Clear Progression
- Targeted Communications
- Lead Nurturing Opportunities
- Centralisation of Sales & Marketing
- Insights into Lead Behaviour
- Scalability & Consistency
Our Existing Marketing Funnel
