On Monday 20th Jan '25 members who are outside of their initial term, will be given 30 days notice that they will be included in an automatic membership price increase of $3 per week. This price rise will be effective from the 20th Feb '25.
We are committed to providing our members with the best fitness experience through state-of-the-art equipment, boutique studio classes, and ongoing upgrades to our club equipment and facilities.
To continue maintaining this standard, effective from the 20th February 2025, membership fees for members outside of their initial term will be increased by $3 per week. This price increase is essential for allowing us to invest back into their in-club experience, including projects like last year’s Cardio Floor relaunch, new events, and the upgrade to the changing room lockers.
For 2025, we have even more exciting upgrades planned, starting with the recently announced Strength and Weightlifting upgrade.
Key Information:
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On Monday, 20th January 2025, members who are outside of their initial term will be notified of the price increase, with 30 days' notice.
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The price rise will take effect from 20th February 2025.
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This is the first price increase since 2023 and is crucial to enhancing the members' experience at FIT.
Please note: When engaging with members who question or query this price rise, it’s important to positively support the change, focusing on the new upgrades and benefits that this increase allows us to provide. Below are key scripts you can use for these conversations, whether over the phone, in person, or via email.
Scenario 1
Focus on Investment in Facilities
Member: "Why has my membership price gone up?"
Team Response: "We understand price changes can raise questions, but this increase helps us reinvest in the club to provide you with the best experience possible. For example, last year we relaunched the Cardio Floor and upgraded the changing room lockers. This year, we’re planning even more exciting improvements, like the Strength and Weightlifting area upgrade. Every dollar goes back into making FIT even better for you and our members."
Scenario 2
Emphasising Value and Enhancements
Member: "I’m not happy about the price going up."
Team Response: "I completely understand how you feel, and I’d be happy to share some of the reasons behind the change. The small increase ensures we can continue to offer top-quality equipment, boutique studio classes, and upgrades throughout the club. We’ve already made some exciting changes like the new Cardio Floor, and there’s so much more to come, including our Strength and Weightlifting area upgrade this month. We’re committed to making FIT a place you and our members love."
Scenario 3
Personal Connection and Future Benefits
Member: "Can you explain why the membership is more expensive now?"
Team Response: "That’s a great question! The slight increase allows us to continue improving the experience here at FIT. For example, projects like the Cardio Floor relaunch and the upgraded lockers were made possible because of investments like this. And we’re thrilled to share that 2025 is going to be an amazing year with even more upgrades, like the Strength and Weightlifting area. We truly value every member’s commitment and want to ensure your fitness journey feels worth it!"
Scenario 4
Addressing Comparisons with Other Members
Member: "Why has my membership price increased but my friend’s hasn’t?"
Team Response: "That’s a great question! The price increase applies to members who are outside of their initial term, so if your friend recently joined or is still within their original membership term, their rate may not have changed yet. Overtime, we ensure all memberships are adjusted to reflect the improvements and investments we’re making to enhance everyone’s experience at FIT."
Checking a Members New Rate
A key question that members may ask you is what their new membership rate is per fortnight. This can now be seen in Links, by following the steps below.
Step 1: Click Membership Details
Step 2: Click Payment & Join Fee, and refer to their Contract Price. This is their new membership rate (per fortnight) after the price increase takes effect, on Thursday 20th of February 2025.
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Thank you for your continued commitment to providing exceptional service to our members. Let’s work together to make their fitness journey at FIT the best it can be!