Effective Communication Techniques

KEEP THE PROSPECT/MEMBER FOCUSED:

• Active Listening:

• Give full attention to the speaker.
• Paraphrase what the speaker said to ensure understanding.
  
  

• Clarity and Conciseness:

• Use clear and simple language to convey your message.
• Avoid jargon or technical terms that may confuse the listener.
  
  

• Empathy:

• Show empathy towards the needs and concerns of the customer.
• Acknowledge their feelings and validate their experiences.
  
  

• Positive Language:

• Use positive language to frame statements and responses.
• Focus on solutions rather than problems.
  
  

• Nonverbal Communication:

• Maintain eye contact and use open body language.
• Smile to convey friendliness and approachability.
  
  

• Confidence:

• Speak confidently and assertively.
• Believe in the value of the services you're offering.

CREATING A POSITIVE FIRST IMPRESSION:

• Appearance:

• Dress professionally and appropriately for the environment.
• Maintain good personal hygiene.
  
  

• Greeting:

• Offer a warm and genuine smile.
• Use a firm handshake if appropriate.
  
  

• Introduction:

• Introduce yourself and your role within the club.
• Make the visitor feel welcome and valued.
  
  

• Attentiveness:

• Give the visitor your full attention.
• Avoid distractions and interruptions.
  
  

• Knowledge and Confidence:

• Demonstrate knowledge about the club's offerings and services.
• Speak confidently and enthusiastically about the benefits of membership.
  
  

• Follow-Up:

• Thank the visitor for their interest in the club.
• Offer to follow up with additional information or to schedule a tour.